Building a Growth Engine for Appliance Repair in Ottawa
Service:
Website & Paid Acquisition Growth System
Client:
Appliance Repair Company
Industry:
B2C Home Services
Location:
Ottawa, Canada
Duration:
5 Months
The client ran everything alone — service calls and client acquisition both — relying on a Google Business Profile and word of mouth in one of the most competitive local service markets in the city. That was enough to stay busy, but not enough to grow on purpose. There was no clear way to win against dozens of competitors bidding on the same searches, and no path to scale revenue beyond whatever the phone happened to ring with that week.
Rebuilding the Foundation: Website, Then Paid Search
The old site wasn't built to convert anyone — it was slow, generic, and didn't reflect the full range of services on offer. We rebuilt it from scratch: new design, fast load times, and a dedicated page for every repair type and service area so visitors could find exactly what they needed and act on it. Once the site could actually turn visitors into calls and booking requests, we launched Google Ads campaigns and ran SEO alongside them, so paid and organic traffic grew together instead of competing for the same clicks.
From Word of Mouth to a Structured Channel
The business moved from depending on a Google Business Profile and referrals to running two acquisition channels at once, both feeding into a site built to convert. Every euro spent and every visitor's path to a booking was tracked, so the client could see exactly where clients were coming from and what a lead actually cost.
Measurable Growth
In five months, paid campaigns brought in more than 1,000 visitors on an $8,000 ad spend, while organic search added another 1,000+ visitors on top of that. Together they produced over 250 leads and 180 paying clients, at an average ticket of $150. The site's SEO foundation kept working after the engagement ended — the client continues to receive organic traffic and new clients on an ongoing basis without any further ad spend.
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