Solar Power Installation Lead Generation
Service:
Comprehensive Lead Generation
Client:
Solar Energy Provider
Industry:
Renewable Energy
Location:
Ukraine
Duration:
3+ Years
For years, the client operated successfully through word-of-mouth recommendations alone. While it was a stable business, it lacked any online presence or a predictable flow of new orders. Our primary objective was to transition the company into the digital space and establish a controlled lead generation system with a transparent ROI.
From offline word-of-mouth to a predictable sales system
We conducted extensive market research and built a digital infrastructure from the ground up. We developed a conversion-focused website, implemented interactive quizzes, and launched a multi-channel strategy combining paid traffic and organic growth. A breakthrough was the development of a corporate TikTok account, which became a powerful and consistent source of B2C leads in this complex niche.
The Transformation
We eliminated the company's unpredictable reliance on recommendations. Today, the business is supported by a fully controlled lead generation engine where the cost of every customer acquisition is calculated in advance, turning marketing into a predictable investment.
Business Impact
Starting from zero, we achieved a stable flow of 5+ high-ticket contracts per month solely from online channels. Lead volume scaled faster than the client's internal team could handle — they had to bring in external partners to manage the inflow.
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