First we work out where your business is leaving money on the table: in your ads, on your website, in the average order value or in repeat sales. Then we take on whatever will bring the most revenue soonest. Ads, website, CRM and email are tools for us, so we choose them to fit your situation.

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traffic × conversion × average order value × repeat purchases = revenue

Revenue depends on four drivers: how many people visit you, how many of them buy, how much they spend and whether they return. You can write it as a formula: traffic × conversion × average order value × repeat purchases.

It’s multiplication, so each driver affects the result of all the others. For example, if you raise your website conversion rate from 1% to 2%, you get twice as many sales on the same ad budget. To get that growth from ads alone, you’d have to at least double the budget, because each additional customer from ads usually costs more.

What we do with each driver

01

Traffic

We scale your ad budget once the other drivers are already working.

Traffic is the people who come to you from ads, search and social media. We judge every source by the sales it brings. We increase the budget where the money pays off and switch off channels that only spend.

Фото · ads and traffic channelsTraffic: We scale your ad budget once the other drivers are already working.

  • Strategy and media plan

    Which channels to launch, how much to invest in each and which numbers to judge them by

  • Google Ads

    Search, Performance Max, Shopping and display campaigns

  • Meta Ads and TikTok Ads

    Advertising on Facebook, Instagram and TikTok

  • YouTube

    Video advertising on YouTube

  • Social media

    Running your brand’s social accounts, so people who come from ads have something to look at and a reason to trust you

  • SEO and GEO

    So people find you on Google and AI assistants like ChatGPT recommend you
From one of our case studies: food delivery
02

Conversion

More leads and sales from the same visitors.

Conversion shows what share of visitors become customers. People leave a website for very specific reasons: they didn’t understand the offer, couldn’t find the price, weren’t sure they could trust you, or got stuck in an awkward form. Each of these reasons can be found and removed, and then the same ad budget brings more sales.

Фото · website and sales funnelConversion: More leads and sales from the same visitors.

  • Website and landing pages

    Structure, copy and design that lead visitors to an enquiry or a purchase

  • CRO audit and A/B tests

    We find the step where visitors drop off and test changes on real traffic

  • CRM and sales funnel

    We set them up for your sales team, so no lead gets lost and you can see which ones turn into sales

  • Automation

    We connect your website, ads and CRM so data flows on its own, with no manual copying
From one of our case studies: law firm
03

Average order value

More money from every order.

Someone who has already decided to buy from you is happy to consider a relevant add-on, a better configuration or a better-value bundle. That’s why raising the average order value is usually cheaper than winning a new customer.

Фото · basket and orderAverage order value: More money from every order.

  • Offer

    How to present your offer so customers choose a larger quantity or a more expensive option

  • Product feeds and Merchant Center

    So your ads show the right products with the right prices and availability

  • Sales-focused campaigns

    We set up ads to optimise for purchases and revenue, so they bring in people who buy

  • Upsells

    Additional products and services at the moment of purchase and after it
From one of our case studies: lighting online store
04

Repeat purchases

Customers come back without new ad spend.

A happy customer is more willing to buy again than a new one is to buy for the first time, but they may simply forget about you. That’s why you need a customer base and well-thought-out messages: a reminder when they’re running out of a product, a suggestion for the next purchase, holiday greetings. Businesses usually get to this driver once traffic and conversion are already sorted.

Фото · the customer comes backRepeat purchases: Customers come back without new ad spend.

  • CRM marketing

    Email, SMS and messengers

  • Automated flows

    Messages sent automatically after a purchase, a product view or a long pause

  • Loyalty programmes

    A reason to come back to you specifically

  • Customer segmentation

    Different messages for different groups of customers

Analytics and transparency

Without analytics you can’t see which driver is falling short or which part of our work made the difference. So at the start we set up sales tracking by source, and from then on you see all the numbers together with us.

End-to-end analytics

GA4, Google Tag Manager and sales tracking by source, so you can see how much money each channel brings in

Owner dashboard

Every key metric and how it’s changing on one screen, available 24/7

Client area in our CRM and reports

Each task and its progress, weekly plan vs. actual reports
Фото · скрін дашборду власникаOwner dashboard: key business metrics and how they change

If your website and sales already work and you need more customers, Traffic is the right fit. If you need to build the whole customer journey, from the first click to the repeat purchase, Growth System is. We choose the format together after the growth session, and set the scope and timeline to suit your business.

Traffic

1 driver
Who it’s for
Businesses whose website and sales already work
Drivers
Traffic
What we do
We run your ads and analytics, and judge the results by sales and revenue
Reporting
Owner dashboard, tasks in our CRM, weekly plan vs. actual reports
Examples
Food delivery, flowers in Sydney

Growth System

all 4 drivers
Who it’s for
Businesses that need to build the whole customer journey
Drivers
Traffic, conversion, average order value, repeat purchases
What we do
Ads, website, CRM, analytics and repeat sales
Reporting
Owner dashboard, tasks in our CRM, weekly plan vs. actual reports
Examples
Law firm, university admissions

CRO audit and implementation

For businesses that run ads themselves or with another agency. Sometimes there’s traffic but few sales: people visit the website and leave. We find out why and change the website so the same traffic brings more enquiries and purchases.

Pricing is individual. Example: lighting online store.

What’s included

  • Analysis of your target audience and segments: who your customers are, what matters to them and what stops them from buying
  • Assessment of your offer: how clear and convincing it is compared with your competitors
  • Website audit: the visitor’s path from the first screen to an enquiry or purchase
  • Analytics check: whether you can see real sales from your ads
  • A prioritised list of changes: what will bring the most revenue
  • A substantial update or a new landing page, if needed: conversion elements, copy and UI/UX, so the page explains your offer quickly, builds trust and leads to an enquiry
  • Oversight of the changes together with your team or our developer

How we get started

1

Growth session with the Head of Growth

90 minutes of strategic work on your business: we find the driver that will bring the most revenue right now and put it into a clear implementation plan. We ask our questions about your business in the booking form, so the session itself is spent on solutions.

Growth session: €100
2

An audit, if needed

If you already know your numbers, we go straight to work. If not, we look at your ads, analytics, website and sales so we can plan the work. Pricing is individual.

3

Working format

Based on your business data, our experience and the market, we propose the approach that will do the most for your revenue.

4

Work and reporting

We’re big on transparency, so you see everything: what we’re working on, how much revenue you made yesterday, how your campaigns paid off last week and how many people saw you last month. The dashboard is available 24/7.

How much do your services cost?+

The only fixed price is the growth session: €100. Audits and ongoing work are priced individually, because every business has a different scope.

Do you have service packages?+

No, there are no standard packages. We only do what your business needs right now, and we agree the scope and timeline together.

Is the growth session fee credited towards later work?+

No. Each service is paid for separately: the growth session, the audit and the work itself.

Is there a minimum ad budget?+

There’s no fixed threshold. We decide whether we can help your business after the growth session.

Who owns the ad accounts and data?+

You do. Ad accounts, analytics, CRM, data and processes belong to your business, including after we stop working together.

Do you handle leads and calls?+

No. Your sales team handles leads. Our job is to bring you more of them and make it visible in your CRM which ones turn into sales.

Where do you work?+

We’re based in Bratislava and work with businesses across Europe.

Start with a growth session

  • 90 minutes online with the RADBOR Head of Growth. This isn’t an agency pitch. We work on your business.

  • Before we meet, we go through the answers you gave in the booking form.

  • During the session we walk through your customer journey and numbers to find the driver that’s holding your revenue back the most.

  • At the end we build a plan together in a shared document: what to do, in what order and where to start. You leave with it straight away, and it’s yours to keep, even if you decide to implement it yourself.

The growth session is paid because it’s real work with a concrete outcome, not a free call where someone tries to sell you something.

€100

Duration
90 minutes
Format
Online
Book a growth session

Have a question? Write to us