Lasha Hoduadze is a marketer with over 8 years of experience. He specializes in comprehensive client management: deep immersion into the business, strategy development, and its execution over a horizon of several years rather than one-off projects. In one project, he held the position of commercial director, taking responsibility not only for promotion but for the overall business result. He began his career at a web studio, then moved into independent practice — most clients come through referrals, which remains for him the main indicator of quality work.
At RADBOR, Lasha applies an approach shaped over these years: the agency doesn't sell a set of services, but builds a growth system that becomes fully owned by the client. This way of working grew out of an observation about the market — most business owners are tired of dependency on contractors and disappointed by the results of traditional agencies. Lasha is now growing RADBOR in Slovakia, with an eye toward further expansion across Europe, while holding to the same principle he started with: long-term partnership matters more than a one-time deal.
