Replacing Referrals with a System: B2B Recruiting
Service:
Website, CRM & Paid Acquisition Growth System
Client:
Recruiting Agency
Industry:
B2B Recruiting (Management & C-Level)
Location:
Ukraine, Poland, Germany
Duration:
3 Months
The client had years of successful placements and partnerships across three countries, and a strong reputation to show for it. But that reputation was carried entirely by referrals — and the referrals had started drying up. Revenue that used to come in on its own no longer did, and there was no channel in place to replace it. The company needed a new source of clients, fast, and a system its own team could run once we were gone.
Standing Up a System From Scratch in Weeks
We built a new website designed to convert visitors into inquiries rather than just present the company's track record, put a CRM in place to manage every lead as it came in, and launched Google Ads campaigns across all three markets. Everything was set up to run on its own once the engagement ended — clean tracking, clear reporting, and a CRM the internal team could pick up without our involvement.
From Referrals to a Channel the Team Owns
The agency moved from a single, unpredictable source of new business to a paid channel it could turn on and measure at will. Leads landed in a CRM instead of inboxes and phone calls, and the reporting made it clear which markets and campaigns were actually bringing in clients.
Measurable Growth
In three months, the campaigns produced 115 leads on a spend of €1,300, converting into 30 new clients at an average deal size of €500. After the engagement ended, the client took the campaigns in-house and continues running them with their own team.
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